AI on iOS 18: Apple takes another step forward by integrating artificial intelligence directly into the user experience. Dubbed Apple IntelligenceThis suite of features transforms the way you interact with your iPhone. If you own an iPhone 15 Pro, 15 Pro Max or a model in the iPhone 16 range, here are the AI features on iOS 18 that you absolutely must not ignore.
1. Apple Intelligence: integrated AI that respects privacy
Apple Intelligence is based on a carefully thought-out hybrid architecture: some of the processing is carried out directly on your iPhone, while certain more complex operations are entrusted to ultra-secure Apple servers. This two-stage operation combines performance with strict respect for confidentiality. The device analyses your personal data locally - such as your habits, recent messages or usage preferences - to understand precisely the context in which you are.
This personal context, essential for generating truly useful responses, is never shared unnecessarily. And when server processing is required, Apple uses what it calls the Private Cloud Compute data centres designed to store no identifiable information, with access restricted and controlled by advanced security protocols. Your data is never used for commercial purposes or sold to third parties.
This technical approach clearly reflects Apple's vision of bringing you the benefits of artificial intelligence without compromising your privacy. So every suggestion, summary or recommendation made by AI in iOS 18 is the result of a subtle balance between intelligent personalisation and ethical respect for your data.
2. AI writing tools on iOS 18
Apple Intelligence's built-in writing tools are designed to support you at every stage of your writing, whatever the context. Thanks to artificial intelligence, you can not only correct mistakes or improve style, but also radically transform the tone of a text: making a message more formal, warmer or more concise in a matter of seconds. This is particularly useful if you are juggling different registers of communication, for example between professional exchanges and friendly conversations.
The AI on iOS 18 doesn't just rephrase: it understands your intention. It can summarise long blocks of text, extract essential information or even reorganise content to make it flow more smoothly. This feature integrates directly into apps like Mail, Notes or Messages, without the need for a third-party tool.
Imagine writing a long customer response in Mail: Apple Intelligence can offer a more direct or more diplomatic version, depending on your needs, while respecting your writing style. This not only saves you time, but also increases the clarity and impact of your exchanges. In short, these tools become a real writing co-pilot, always available, always relevant.
3. Genmoji: create your own emojis
With the arrival of Genmoji in iOS 18, Apple is redefining the way you express your emotions in writing. Until now, you've had to choose from a limited catalogue of standard emojis. Now you can generate your own emojis from simple natural language descriptions. Type "cat meditating under a cherry tree", for example, and in just a few seconds, the AI on iOS 18 will come up with a unique image, faithful to your request.
This system is based on advanced generative models capable of understanding the nuances of your description. The result? Genmojis that reflect you, or your current mood. These creations can be used instantly in your messages, social posts or personal notes, allowing you to add a unique touch of personality to your communications.
But Genmoji is more than just fun. It's also a powerful tool of visual expression for people who sometimes struggle to express their emotions. By personalising your reactions, you create more human, closer interactions, even at a distance. This is one of the major advantages of AI on iOS 18: it helps you to make yourself better understood, creatively and authentically.
4. Image Playground: AI-assisted image creation
Image Playground is one of the most creative features introduced with AI on iOS 18. With it, you can generate original images from simple text descriptions. You write a phrase like "a futuristic landscape at sunset" or "a dog skateboarding down a street in Tokyo", and AI instantly suggests several visual versions of that idea.
This generator operates in a fluid, intuitive environment, with an interface designed to stimulate the imagination. You can select a style (cartoon, realistic illustration, sketch...) and refine your results by modifying the description at any time. It's as useful a tool for creative people as it is for users who simply want to illustrate a message or a project.
But Image Playground doesn't stop there: you can also use it in native apps like Messages, Notes or Pages. For example, to illustrate a design idea, create a cover image for a document, or visualise an abstract concept. AI on iOS 18 then becomes a partner in visual creation, accessible to everyone, with no graphic skills required.
This type of functionality, previously reserved for complex software or specialised online tools, is now at your fingertips, directly on your iPhone. This is a major step towards democratising artificial intelligence-assisted image creation.
5. Visual Intelligence: identify the world around you
With Visual IntelligenceAI on iOS 18 literally transforms your iPhone's camera into an intelligent analysis tool. It's no longer just about capturing images, but understanding what you see. By pointing the camera at an object, text, location or even a painting, your iPhone is now able to interpret the image and provide you with relevant information in real time.
For example, if you scan a menu in a foreign language, Visual Intelligence can offer you an instant translation, as well as giving you details of the ingredients or origins of a dish. Similarly, if you take a photo of a plant, animal or monument, the iPhone will provide you with precise data: name, history, uses or habitat.
This feature is based on image recognition enriched by dynamic databases and AI models capable of contextualising what you're looking at. Visual Intelligence therefore goes far beyond the simple visual recognition you were familiar with before. It can, for example, spot elements in a photo taken several months ago and suggest actions to you: find an invoice, add an event to your calendar or create a reminder.
This level of contextual assistance is made possible by cross-understanding data: images, text, usage history and personal preferences. And it's all done with the utmost respect for your privacy, in line with the fundamental principles of AI on iOS 18.
This function is particularly useful in everyday life: whether you're travelling, reading a book or cooking, your iPhone becomes a proactive visual assistant, capable of saving you time and providing you with instant answers.
6. Siri enhanced with ChatGPT integration
Among the most striking AI improvements on iOS 18, the evolution of Siri takes centre stage. Hitherto limited to simple commands or basic responses, Apple's voice assistant is taking a new step forward with the integration of ChatGPTthe famous conversational intelligence model developed by OpenAI.
In practical terms, this means that Siri is becoming much more than a simple voice assistant. It can now answer complex questions, generate content, understand the context of your requests, and even hold a real, fluid conversation. You can ask it open-ended questions like : "Can you help me write a message to cancel an appointment diplomatically?" or "Give me some ideas for vegetarian recipes using courgettes".and Siri will give you answers that are structured, nuanced and tailored to your style.
One of the great strengths of this new version of Siri, enhanced by the AI on iOS 18, is its ability to stay in context. For example, if you ask: "Reply to the e-mail I've just read".Siri understands what the message is about and can help you formulate an appropriate response, taking into account the tone used and the history of your exchanges.
What's more, ChatGPT integration is totally transparent. You don't need to create a specific account or install a third-party application. This conversational engine can be accessed directly via Siri or even via text interfaces in certain apps, such as Notes or Mail.
And true to its promise, Apple does not collect your personal data to improve its models. Any interaction with Siri remains confidential, whether via local processing or, if necessary, via the private and secure servers used by Apple Intelligence. This makes Siri a credible and ethical alternative to other digital assistants, with renewed conversational power.
7. Intelligent notifications and email prioritisation
In our digitally saturated daily lives, it's becoming essential to filter out important information from the ambient noise. This is precisely what AI on iOS 18 makes possible, with its new features for intelligent management of notifications and e-mails.
As soon as you activate these options, your iPhone begins to analyse the nature, urgency and relevance of the notifications it receives. For example, a message from a loved one containing a change of time for an appointment will be highlighted, while promotional alerts or less urgent reminders can be grouped together and summarised at the end of the day. The aim is simple: to keep you focused on what matters, without missing the essential.
The same logic applies to the MailNow your inbox can automatically prioritise your emails. Your inbox can now automatically prioritise your emails. Messages deemed to have priority (invitations, invoices, appointment confirmations, professional exchanges) are displayed at the top, while newsletters, automatic notifications or promotions are relegated to dedicated sections.
But where the AI on iOS 18 really makes a difference is in its ability to summarise e-mails long or complex documents. No need to read everything: your iPhone gives you a clear summary in just a few lines, ideal for meetings, chain discussions or professional documents.
You can also write a quick reply using the assisted writing tools, without even leaving the application. All with a tone and style to suit the context of the message received - formal, friendly or neutral.
This level of assistance transforms your email management into a fluid, proactive and much less stressful process. You regain time and clarity, while retaining control over what's really useful to you.
In conclusion
AI on iOS 18 marks a major turning point in the way you interact with your iPhone. By combining the power of artificial intelligence with a privacy-friendly approach, Apple has succeeded in delivering a personal, intelligent and secure digital assistant. Whether it's writing more easily, creating unique visuals, managing your notifications, understanding what you see or even holding a natural conversation with Siri, these new features radically change your user experience.
What makes this development so interesting is that it fits discreetly into your everyday life. There's nothing to learn, no complicated interface to master: theAI on iOS 18 works in the background, fluidly, intuitively and always relevant. It accompanies you, assists you, without ever taking control.
In a world of voice assistants, content generators and productivity tools, Apple is choosing a different path: one of quality, simplicity and confidentiality. And that's precisely whyTo ignore these features would be to miss out on a real change in the way you work, communicate and even create.
If you'd like to find out more about the features of Apple Intelligence, please see Apple's official iOS 18 page or even this detailed article from The Verge on new AI products.
With iOS 18, artificial intelligence is no longer just a technological gadget: it's becoming an everyday tool that's powerful, discreet and profoundly human.
