Freelance e-commerce

You want to sell online. Or you're already selling, but not enough. Or your current shop has become a hindrance rather than a lever. Roger Ari Consulting is an e-commerce freelance who can help you at every stage of your project: from scratch to a complete overhaul, from platform migration to conversion optimisation. With a single obsession - turning your shop into a sales machine.

E-commerce is much more than a website with a shopping basket

A successful online shop is something you build. It doesn't just happen.

There are thousands of tools for creating an online shop in just a few hours. Ready-to-use templates, no-code builders, low-cost turnkey solutions. So why do so many online shops fail to generate the results you'd hoped for?

Because a high-performance e-commerce shop is not just a question of tools. It's about strategy, user experience, product architecture, technical performance and search engine optimisation. It's the sum of dozens of decisions taken at the right time, in the right order, by someone who understands both business and digital.

As an e-commerce freelancer, I help entrepreneurs, small businesses, SMEs and brands from all sectors to build online shops that convert - on WooCommerce for WordPress projects, or in custom development for the most specific needs.

My e-commerce missions - From strategy to conversion

🚀 Boutique launch from scratch You start from scratch. That's the best position to do things right. Together, we'll define the e-commerce strategy that's right for your market, your catalogue and your sales targets. I design and develop a complete online shop: product architecture, custom design, payment and delivery configuration, native SEO optimisation, administration training. You'll launch with a shop that's ready to sell from day one.

🔄 Existing e-commerce overhaul Your shop exists but is no longer performing. An ageing design, a disappointing conversion rate, a poor mobile experience, loading times that are too slow, a shopping tunnel that's too complex - the reasons are often multiple and interconnected. I'll start with a full audit of your current shop to identify exactly what's holding back your sales, then roll out a redesign targeted at the high-impact areas. You keep your history and your referencing, you gain in performance and conversions.

🔀 Platform migration You're using PrestaShop, Shopify or a proprietary solution and you want to migrate to WooCommerce or a customised architecture. E-commerce migration is a tricky operation: products, customers, orders, URLs, referencing - everything needs to be transferred without any loss of data or drop in Google ranking. I'll manage the entire migration using a rigorous protocol to ensure that your shop starts off stronger on its new platform.

📈 Conversion optimisation You have traffic but few sales. Or your customers abandon their shopping baskets along the way. Conversion optimisation - CRO - is the art of identifying and eliminating every friction in the purchasing journey. Analysis of user behaviour, A/B testing, optimisation of product sheets, simplification of checkout, reduction in basket abandonment - each improvement translates directly into additional sales, without increasing your advertising budget.

WooCommerce & custom development - Two approaches, one requirement

WordPress & WooCommerce WooCommerce is the most widely used open source e-commerce platform in the world. It gives you total freedom over the design, functionality and development of your shop - with no monthly subscriptions and no dependence on third-party publishers. You own your shop, your data and your infrastructure. This is the solution I recommend for the vast majority of e-commerce projects: shops selling physical products, sales of digital products, subscriptions, lightweight marketplaces.

Tailor-made development For projects with specific functional requirements - complex business logic, ERP or CRM integration, advanced catalogue architecture, very large-scale performance - I develop bespoke e-commerce solutions. Each feature is designed and developed to meet your exact needs, without the compromises of a generic solution.

Technologies used: WordPress, WooCommerce, PHP 8+, JavaScript, API REST, Stripe, PayPal, custom third-party integrations.

The method - An e-commerce project mastered from start to finish

01 - Audit & strategy For a launch: analysis of your market, your e-commerce competitors and your catalogue. For an overhaul or migration: a complete audit of the existing system. In all cases, you leave with a clear vision of the actions to be taken and their expected impact.

02 - Architecture & UX Definition of the shop's tree structure, the structure of the categories and product sheets, the purchase path and the conversion tunnel. The architecture is the backbone of your e-commerce - a poor structure pays for itself in abandonment rates and lost Google positions.

03 - Tailor-made design Visual mock-ups of the homepage, category pages, product sheets and checkout. A design designed to convert: clear visual hierarchy, effective calls to action, product presentation that makes you want to buy. You approve before development.

04 - Development & integration Complete development of the shop, configuration of payment methods, carriers and tax rules. Integration of the necessary third-party tools: CRM, email marketing, stock management, loyalty tools. Each function is tested before going live.

05 - E-commerce SEO & performance Full SEO optimisation: product and category URLs, meta tags, structured product data, Core Web Vitals, loading speed. Your shop is visible on Google as soon as it is launched and loads in less than 2 seconds on mobile.

06 - Launch and follow-up Meticulous online set-up, configuration of Google Analytics 4 and e-commerce conversion tracking. Training in WooCommerce administration. 30-day post-launch follow-up to adjust and optimise based on the first real data.

FAQ - Freelance e-commerce

Which e-commerce platform should I choose for my project? WooCommerce is my main recommendation for VSEs, SMEs and brands who want a flexible, scalable shop that's not dependent on a monthly subscription. It's the solution best suited to 80 % e-commerce projects. For very specific needs - complex business logic, very large-scale performance, ERP integration - custom development is more appropriate. I'll help you make the right choice during our first meeting, based on your real objectives and not on my technical preferences.

How long does it take to launch an e-commerce shop? A complete WooCommerce shop is generally delivered in 5 to 7 weeks for a standard catalogue. A project with a large catalogue, advanced features or complex integrations can take 8 to 12 weeks. A targeted redesign or conversion optimisation can be completed in 2 to 4 weeks, depending on the scope. The schedule is established precisely at the scoping stage and adhered to throughout the project.

Will my migration cause my Google ranking to drop? No, if it's done properly. E-commerce migration is a sensitive operation that I treat with strict protocol: complete export and re-import of data, 301 redirection of all old URLs to the new ones, preservation of the semantic structure, post-migration verification in Google Search Console. A well-executed migration does not have a negative impact on your SEO - it can even improve it if your old architecture was sub-optimal.

How can I improve the conversion rate of my existing shop? Conversion optimisation always starts with data. I analyse your visitors' behaviour using Google Analytics 4, heatmaps and session recordings to identify precisely where and why your customers abandon your site. The most common drivers: product sheets that aren't persuasive enough, checkout tunnels that are too long, lack of reassurance, poor loading speed on mobile, lack of social proof. Each action is prioritised according to its potential impact on your sales.

Can I manage my WooCommerce shop myself after delivery? Yes, totally. WooCommerce is designed to be administered without any technical skills. On delivery, I'll train you in the day-to-day management of your shop: adding and modifying products, managing orders, tracking stock, configuring promotions and discount codes. You will also receive personalised documentation. If you have any questions after the training, I'll be happy to help.

Do you offer ongoing support after the launch? Yes, a 30-day post-launch follow-up is included with every project. Monthly maintenance packages are available for security updates, automatic back-ups, performance monitoring and technical support. For growing shops, I also offer ongoing optimisation assignments: data analysis, A/B testing, product sheet improvements and regular SEO work.

Do you work with customers in all sectors? Yes, I've developed e-commerce shops in a wide variety of sectors: fashion and accessories, cosmetics, artisanal food, digital products and online training, home decoration, professional equipment, bookshops and crafts. Each sector has its own specificities in terms of shopping experience and referencing - my approach always starts with an immersion in your world before any technical recommendations.

Your online shop deserves an expert, not a generalist.

Whether you're starting from scratch, overhauling your existing system or looking to sell more - let's talk about your e-commerce project. Free initial discussion, quote within 48 hours.

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