You have a website. Your competitors are appearing before you on Google. Every day without an SEO strategy is a day you lose customers to those who have invested in their SEO. Roger Ari Consulting is your SEO consultant in France - transforming your organic visibility into a sustainable competitive advantage.

Why SEO is the most profitable investment in your digital strategy

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Organic traffic never stops. Advertising does.

A Google Ads campaign stops as soon as you cut the budget. A well-optimised blog post generates qualified traffic for years. That's the power of SEO: a digital asset that works for you 24/7, at no extra marginal cost.

Yet SEO remains one of the most misunderstood and misapplied disciplines in digital marketing. Too many sites suffer from invisible technical problems, unoptimised content or a non-existent keyword strategy - leaving tens of thousands of potential visitors to their competitors.

As a freelance SEO consultant and head of Roger Ari Consulting, I work on projects of all sizes - from local SMEs to large national corporations - with a rigorous, transparent approach focused on measurable results.

My SEO specialities - Technical expertise to help you grow

Every SEO project is unique. My work is tailored to your sector, your level of competition and your growth objectives.

🔍 Full SEO audit

Before any action is taken, a precise diagnosis is required. I analyse your entire site: technical architecture, indexing, Core Web Vitals, content, internal linking, inbound link profile. The SEO audit is the essential starting point for any effective strategy - it reveals what's holding back your visibility and prioritises high-impact actions.

⚙️ technical SEO

The foundation of all good SEO. Load speed, URL structure, canonical tags, Schema.org structured data, robots.txt and sitemap files, redirect management, mobile compatibility - I make sure that Google can crawl, understand and index your site without hindrance.

🛒 SEO e-commerce

SEO for an online shop is subject to specific rules: optimising product sheets, managing duplicate content, category pages, rich product snippets, performance on mobile. I help WooCommerce shops and e-commerce sites to gain positions on commercial queries with high purchase intent.

📍 Local SEO

Are you targeting customers in a specific town or region? Local SEO is your main lever. Optimisation of your Google Business Profile, consistency of NAP citations, customer reviews, optimised local pages - I'll position you on geolocalised searches that bring customers directly to you.

🌍 International & multilingual SEO

Are you targeting several countries or several languages? International SEO strategy requires specialised expertise: hreflang tags, international domain structure, adaptation of keywords by market, management of translated content. I work with French companies that want to reach beyond their borders.

The method - From diagnosis to first page

Search engine optimisation is not magic. It's a rigorous discipline that combines data analysis, technical expertise, content production and strategic patience. Here's how I work.

01 - Audit & diagnostic

Complete analysis of your site and your current positioning. Identification of keyword opportunities, analysis of SEO competition, detection of technical bottlenecks. You will receive a detailed report with recommendations prioritised by impact.

02 - Keyword strategy

In-depth research into the queries typed in by your potential customers. Semantic mapping, search volume, level of competition, search intent - each targeted keyword has a clear strategic reason.

03 - Technical optimisation

Correction of problems identified during the audit: speed, indexing, structure, structured data. This is the foundation without which no other SEO action can fully bear fruit.

04 - Content optimisation

Rewriting or creation of pages optimised for target keywords. Title tags, meta descriptions, H1/H2/H3 structure, internal linking, semantic density - each page becomes a high-performance SEO landing page.

05 - Netlinking & authority

Building a high-quality inbound link profile: editorial partnerships, digital press relations, mentions in leading media. Domain authority is one of the most decisive factors for Google rankings.

06 - Monitoring, reporting & adjustments

Monthly positioning report, organic traffic analysis, conversion tracking. SEO is a continuous process - I constantly measure, analyse and adjust the strategy to maintain and improve your positions.

FAQ - SEO Consultant France

How long does it take to see SEO results? SEO is a medium- to long-term strategy. The first improvements in positioning are generally visible between 3 and 6 months after the start of optimisations. The most significant results are seen between 6 and 12 months. This timeframe is normal and inherent in the way Google's algorithms work - any consultant who promises you immediate results is unreliable.

What's the difference between a freelance SEO consultant and an SEO agency? With an independent SEO consultant, you have a single point of contact, a direct relationship and personal involvement in your project. No intermediary project manager, no team turnover, no dilution of expertise. For complex projects requiring several simultaneous resources, I draw on a network of specialist partners - so you benefit from the flexibility of an agency with the proximity of a freelancer.

Do you offer monthly commitments or one-off assignments? Both. I offer one-off assignments such as an SEO audit or optimisation of an existing site, as well as long-term monthly support for companies that want ongoing monitoring of their SEO. The format is defined according to your objectives and budget during our first meeting.

Do you operate in all business sectors? Yes, I've worked with companies in a wide variety of sectors: e-commerce, B2B services, hotels, real estate, healthcare, training, crafts, consultancy. Each sector has its own competitive specificities - my work always starts with an in-depth analysis of your environment before making any recommendations.

Do you provide regular monitoring reports? Yes, a detailed monthly report is included with each monitoring assignment: changes in positions on target keywords, organic traffic, click-through rates, best-performing pages and actions taken during the month. Each report is accompanied by a clear commentary and a roadmap for the following month.

Do you work remotely with customers throughout France? Absolutely. I work with companies all over France - Paris, Lyon, Marseille, Bordeaux, Lille, Toulouse and all the regions. All exchanges take place remotely: videoconferencing, email and shared collaborative tools. The distance makes no difference to the quality of the follow-up or the responsiveness.

Is SEO compatible with my current Google Ads strategy? Absolutely, and the two reinforce each other. Google Ads gives you immediate results, while SEO builds your organic visibility over the long term. Once you're well positioned naturally on your main keywords, you can reduce your advertising spend and improve your overall profitability.

Your visibility on Google starts today.

Every day without an SEO strategy is an opportunity for your competitors. Let's start with a free audit of your site - I'll send you my initial observations within 48 hours, with no obligation.

→ Starting my project : Contact