By now you've probably heard the rumours surrounding WWDC 2025, which takes place from 9 to 13 June. This year, Apple will be placing particular emphasis on its integrated artificial intelligence platform, now called Apple Intelligence 2.0, with the promise of fundamentally transforming the user experience on iOS, iPadOS and macOS. Find out in this article why these announcements are crucial and how they will affect the work of web creatives, from graphic design to content writing. MacRumors
Last year, Apple Intelligence was launched as a first foray into theIA "It's for everyone, with on-board tools that respect privacy. Despite some criticism of the maturity of Siri and the content generation functions, Apple has learned from its mistakes. The Guardian also points out that improvements to Siri were delayed and deemed incomplete at WWDC 2024, underlining a rare misstep for the Cupertino-based firm. The Guardian. With Apple Intelligence 2.0, Apple intends to put things right and offer a suite of truly effective and coherent tools.
During the opening keynote, Apple will be showcasing major new features for Apple Intelligence 2.0, including the integration of advanced language models capable of understanding the context of your applications and interacting in a more natural way. According to 9to5Mac, you'll be able to benefit from proactive suggestions for writing emails, summarising documents and even generating images directly in native apps. 9to5Mac. These functions, available locally on devices equipped with M-series chips, promise to reduce your dependence on cloud services while strengthening the confidentiality of your data.
Among the key improvements, Apple Intelligence 2.0 will give Siri an in-depth overhaul. The voice assistant will gain in fluidity and contextual understanding, thanks to an increased capacity for continuous learning. The Hindustan Times website lists a number of new features, including the ability to manage several tasks simultaneously and provide intelligent summaries of your telephone conversations or meetings. Hindustan Times. This means you can delegate the scheduling of appointments or the creation of drafts without ever leaving the current application.
Graphics creation and image processing tools will not be left out. Apple Intelligence 2.0 includes a module for generating illustrations and mock-ups, which can be used directly in Xcode, Sketch or Affinity Designer. These functions are based on neural networks trained on professional design files, offering suggested layouts and colour palettes tailored to your brand. According to Le Monde, these capabilities push back the limits of local editing, without sacrificing speed of execution. Le Monde.fr.
For web developers, the arrival of Apple Intelligence 2.0 will mean the simplification of many time-consuming tasks. Imagine code snippets automatically generated and validated according to SEO or accessibility best practices. Thanks to the APIs updated in Xcode and Swift Playgrounds, you'll be able to integrate virtual assistants into your web pages to guide users in real time. These assistants can even adapt their speech to the tone of your site, improving engagement and conversion.
Apple Intelligence 2.0
On the SEO front, Apple Intelligence 2.0 will offer semantic analyses of your content to optimise meta tags, titles and descriptions. You'll receive personalised recommendations for enriching your articles with the right keywords and structuring your pages for featured snippets. This feature is supported by a dedicated SEO LLM, capable of detecting emerging themes and suggesting adjustments before publication, which can significantly improve your ranking on Google.
The user experience itself will evolve thanks to adaptive interfaces. Apple Intelligence 2.0 will enable websites to offer a "creative assistant" mode: a side panel or floating window that interacts with your actions in real time. You'll be able to request a quick mockup, a page summary or even an accessibility audit, all without installing external plugins. This new feature promises to reduce the friction between design, development and content.
In terms of accessibility and UX, Apple Intelligence 2.0 will introduce functionalities for contextual voice reading and automatic enlargement of elements according to user profile. These options, which can be configured via CSS and JavaScript, will be based on Siri's context recognition and personalisation capabilities. In practice, a visually impaired visitor will be able to receive an optimised layout with no extra effort on your part, reinforcing the inclusivity of your web creations.
In conclusion, WWDC 2025 marks a turning point for web professionals. Apple Intelligence 2.0 isn't just a software update, it's a platform of intelligent tools designed to accelerate and enrich your creative process. Whether you're a designer, integrator or copywriter, these new features will transform the way you work, making possible what seemed like science fiction just a few months ago. Get ready to embrace these innovations and reinvent your workflow this summer with Apple Intelligence 2.0.
