{"id":12945,"date":"2025-06-27T08:53:11","date_gmt":"2025-06-27T08:53:11","guid":{"rendered":"https:\/\/roger-ari.com\/?p=12945"},"modified":"2026-01-29T08:18:29","modified_gmt":"2026-01-29T07:18:29","slug":"html-tags-whats-important-for-seo","status":"publish","type":"post","link":"https:\/\/roger-ari.com\/en\/html-tags-whats-important-for-seo\/","title":{"rendered":"What are HTML tags? Important for SEO"},"content":{"rendered":"

You hear about tags HTML<\/a>, It's all about SEO, Google... but it all seems technical, almost coded in another language. And yet these tags are essential if you want your site to be visible on the Internet.<\/p>\n\n\n\n

\"What<\/figure>\n\n\n\n

You don't need to be a developer to understand the basics. In this article, you'll discover, simply and without jargon, the HTML tags that are important for SEO, what they're used for, and how to use them intelligently to improve your visibility on Google.<\/p>\n\n\n\n

\n\n\n\n

What is an HTML tag?<\/h3>\n\n\n\n

Let's start with the basics. HTML<\/strong> is the language used to structure the pages of a website. It's not what you see on the screen, but what's \"behind\" the page, a bit like the foundations of a house.<\/p>\n\n\n\n

An HTML tag is used to tell the computer (and Google) what each part of your page contains. It looks like this: My Title<\/title><\/code>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rest assured: you don't need to write these tags yourself. If you use a tool like WordPress, there are zones or extensions that allow you to fill in this information without touching the code.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Why are these tags important for SEO?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEO <\/strong>(Search Engine Optimization) stands for \u201coptimisation for search engines\u201d. This is what enables your site to be well positioned on Google. To do this, Google reads your pages... and it relies heavily on these tags to understand what it's all about.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Good HTML tags tell Google :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is the main subject of your page?<\/li>\n\n\n\n<li>What is the structure of the content<\/li>\n\n\n\n<li>Which part is important<\/li>\n\n\n\n<li>How to display your page in the results<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Let's take a look at the most important HTML tags for SEO, explained in simple terms.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>The <code><title><\/code> the title that Google displays<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is one of the most important. This tag is not displayed on your page, but it does appear in Google results, like this:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><code><title>How to sleep well at any age - Blog Sommeil Sant\u00e9<\/title><\/code><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is what Internet users see before they click on your site. A good HTML title should :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make people want to click<\/li>\n\n\n\n<li>Contain the main keywords<\/li>\n\n\n\n<li>Between 50 and 60 characters maximum<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tip<\/strong> : In WordPress, you can define this title with the SEO extension as <a href=\"https:\/\/roger-ari.com\/wp-content\/uploads\/2025\/08\/RankMath-vs-Yoast.webp\" data-type=\"attachment\" data-id=\"16797\">Yoast<\/a> or Rank Math, in the \u201cSEO Title\u201d tab.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>The <code><meta description><\/code> your page summary<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Just below the title in Google, you'll see a little sentence. This is the meta description.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It does not play a direct role in the rankings, but <strong>it influences the number of clicks<\/strong>It helps visitors to know what they're going to find on your page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Example:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><code><meta name=\"description\" content=\"D\u00e9couvrez 7 conseils simples pour mieux dormir \u00e0 partir de 50 ans. Conseils pratiques, naturels et faciles \u00e0 appliquer.\"><\/code><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A good summary should :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Be clear, simple, human<\/li>\n\n\n\n<li>Summarise the content without giving everything away<\/li>\n\n\n\n<li>Containing SEO keywords<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>The tags <code><h1><\/code>, <code><h2><\/code>, <code><h3><\/code>...: organising content<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here, it's more visual. These tags are used to structure the text, like a map with headings and sub-headings.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><code><h1><\/code><\/strong> the <strong>main page title<\/strong> (there can only be one)<\/li>\n\n\n\n<li><strong><code><h2><\/code><\/strong> the <strong>large subtitles<\/strong><\/li>\n\n\n\n<li><strong><code><h3><\/code><\/strong> the <strong>small sub-headings within a paragraph<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Google reads these titles to understand the structure of your content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Example of structure:<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">htmlCopyEdit<code><h1>7 tips to help you sleep better after 50<\/h1>\n <h2>1. Create a bedtime routine<\/h2>\n <h2>2. Avoid screens before going to bed<\/h2>\n <h3>The effects of blue light<\/h3>\n<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tip<\/strong> On WordPress, these tags are managed automatically when you select \"Title 1\", \"Title 2\", etc., in the editor.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">4. <strong>The <code><alt><\/code> for images<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This tag is hidden in the code of your images. It is used to <strong>describe what the image shows<\/strong>for the visually impaired, but also for Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why is this important?<\/strong><br>Because <strong>Google doesn't see the images, it reads their description<\/strong>. If you put up a nice photo without any text, Google won't know what it's about.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Example<\/strong> :<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">htmlCopyEdit<code><img src="sommeil-naturel.jpg" alt="Woman aged 60 sleeping peacefully in a white bed">\n<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Council<\/strong> In WordPress, always add a text in the \"Alternative text\" field when sending the image.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">5. <strong>Link tags <code><a href=""><\/code> linking pages<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When you create a link to another page (internal or external), you use a <code><a><\/code>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google analyses these links for :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understanding the relationship between your content<\/li>\n\n\n\n<li>Explore other pages via these links<\/li>\n\n\n\n<li>Assess your credibility if you quote reliable sources<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Example<\/strong> :<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">htmlCopyEdit<code><a href="https:\/\/monblog.fr\/article-sommeil">Read also: 5 plants that promote sleep<\/a>\n<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEO tips<\/strong> use <strong>descriptive keywords<\/strong> in your links (avoid \"click here\").<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">6. <strong>List tags <code><ul><\/code> and <code><ol><\/code> structuring points<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When you write a list, such as :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exercise in the morning<\/li>\n\n\n\n<li>Drink a relaxing herbal tea<\/li>\n\n\n\n<li>Reading before bed<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Google understands content better if it is structured using :<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">htmlCopyEdit<code><ul>\n <li>Work out in the morning<\/li>\n <li>Drink a relaxing herbal tea<\/li>\n <li>Read before bed<\/li>\n<\/ul>\n<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">This improves readability... and can help you to appear in <strong>enhanced results<\/strong> from Google.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Do you have to remember everything and code everything yourself?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No. The idea here is <strong>understand what's going on behind your site<\/strong>even if you don't code. By knowing the <strong>Important HTML tags for SEO<\/strong>you can :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Making better use of tools like WordPress<\/li>\n\n\n\n<li>Write your content strategically<\/li>\n\n\n\n<li>Communicating more effectively with a web service provider<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It's like driving a car without being a mechanic: you don't need to understand everything, but you do need to know the dashboard.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion: a little technique, a lot clarity<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The HTML tags that are important for SEO aren't there to look pretty. They are there to help Google understand, classify and display your content. The clearer your pages are to Google, the more likely they are to be visible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even without technical knowledge, you can learn to structure your content intelligently, name your images correctly and create good titles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It's this attention to detail that often makes the difference between an invisible site... and a well-positioned one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Vous entendez parler de balises HTML, de r\u00e9f\u00e9rencement, de Google\u2026 mais tout cela vous semble technique, presque cod\u00e9 dans une autre langue. Et pourtant, ces balises sont essentielles si vous voulez que votre site soit visible sur Internet. Pas besoin d\u2019\u00eatre d\u00e9veloppeur pour en comprendre l\u2019essentiel. Dans cet article, vous allez d\u00e9couvrir, simplement et sans […]<\/p>\n","protected":false},"author":30,"featured_media":12946,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89,150],"tags":[],"class_list":["post-12945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-site-web"],"_links":{"self":[{"href":"https:\/\/roger-ari.com\/en\/wp-json\/wp\/v2\/posts\/12945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roger-ari.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/roger-ari.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/roger-ari.com\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/roger-ari.com\/en\/wp-json\/wp\/v2\/comments?post=12945"}],"version-history":[{"count":0,"href":"https:\/\/roger-ari.com\/en\/wp-json\/wp\/v2\/posts\/12945\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/roger-ari.com\/en\/wp-json\/wp\/v2\/media\/12946"}],"wp:attachment":[{"href":"https:\/\/roger-ari.com\/en\/wp-json\/wp\/v2\/media?parent=12945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/roger-ari.com\/en\/wp-json\/wp\/v2\/categories?post=12945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/roger-ari.com\/en\/wp-json\/wp\/v2\/tags?post=12945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}