{"id":11587,"date":"2025-06-22T18:09:51","date_gmt":"2025-06-22T18:09:51","guid":{"rendered":"https:\/\/roger-ari.com\/?p=11587"},"modified":"2026-01-29T08:18:32","modified_gmt":"2026-01-29T07:18:32","slug":"how-to-make-your-site-visible-and-effective","status":"publish","type":"post","link":"https:\/\/roger-ari.com\/en\/how-to-make-your-site-visible-and-effective\/","title":{"rendered":"How can you make your site visible and effective?"},"content":{"rendered":"<h2 class=\"wp-block-heading has-small-font-size\">How can you make your site more visible?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you're a therapist, naturopath or wellness practitioner, you may have a website... but few, if any, new customers are coming through. You're not alone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The good news is that it's not a question of luck or mysterious algorithms. It's often a <strong>lack of method<\/strong>particularly with regard to <strong>visibility (SEO)<\/strong>of <strong>content<\/strong>and<strong>user experience<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You don't have to be a developer. You don't need to publish every day. But you do need to understand a few essential principles if your site is to become a success. <strong>a real prospecting tool<\/strong>active, even when you're not using it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/roger-ari.com\/wp-content\/uploads\/2025\/06\/Comment-rendre-votre-site-visible.jpg\" alt=\"How to make your site visible\" class=\"wp-image-11588\" srcset=\"https:\/\/roger-ari.com\/wp-content\/uploads\/2025\/06\/Comment-rendre-votre-site-visible.jpg 1000w, https:\/\/roger-ari.com\/wp-content\/uploads\/2025\/06\/Comment-rendre-votre-site-visible-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1. SEO: how to be found in Google when looking for a therapist<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is SEO?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SEO (Search Engine Optimisation) is the set of techniques that enable your site to appear in Google when someone types in a search such as :<br><em>\"sophrologist for anxiety in Montpellier<\/em>,<br><em>\"naturopath menopause in Lyon<\/em>,<br><em>\"sleep therapy Toulouse<\/em>etc.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The idea: <strong>be visible on the words that your future patients really use<\/strong>.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">In practical terms, what can be done?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Choose a main keyword for each page or article<\/strong>.<br>Example: if you're writing an article about stress, the keyword could be \"reduce stress naturally\".<\/li>\n\n\n\n<li><strong>Repeat this keyword several times in the text<\/strong> in titles, subtitles and content.<br>Don't force it, but make sure it appears <strong>at least 5 to 8 times<\/strong> in a 1000-word article.<\/li>\n\n\n\n<li><strong>Publish at least one blog post per month<\/strong>.<br>Google likes \"live\" sites. One article a month is enough to show that your site is active. This will gradually improve your position in the search results.<\/li>\n\n\n\n<li><strong>Use clear, simple titles<\/strong> :<br>\ud83d\udc49 Bad: \"My vision of energy treatment\".<br>\ud83d\udc49 Best: \"How an energy treatment session can help you sleep better\"<\/li>\n\n\n\n<li><strong>Create or obtain backlinks<\/strong>.<br>A backlink is a link to your site from another site.<br>Imagine your site being mentioned in a serious directory, a wellness blog or a press article. Google sees this as a \"recommendation\". The more good backlinks you have, the higher your site will climb in the results. How do you get them?\n<ul class=\"wp-block-list\">\n<li>Sign up for <strong>serious specialist directories<\/strong> (e.g: <a href=\"https:\/\/www.medoucine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Medoucine<\/a>, <a href=\"https:\/\/www.annuaire-therapeutes.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">directory-therapists<\/a>...)<\/li>\n\n\n\n<li>Offer a guest article to a wellness blog (you write a text, they publish it with a link to you).<\/li>\n\n\n\n<li>Or ask a blogger friend to link to your site<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">SEO summary: 1 page = 1 well-chosen keyword, quality content and a few links pointing to you.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">2. Write useful, clear and reassuring content<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Visitors to your site aren't looking for a \"technique\", they're looking for a \"solution\". <strong>solution to their problem<\/strong>. If your site only talks about your method, without linking it to the reader's needs, it's missing the point.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Example: don't just say \"I'm an RNCP-certified sophrologist and I use the Caycedo method\",<br>also say:<br>\"Do you have trouble falling asleep or wake up tired? I'll help you get back to a deep, restful sleep using simple, tailored breathing exercises.\"<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Add :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>smiling, professional photo of you<\/strong><\/li>\n\n\n\n<li>From <strong>verifiable testimonies<\/strong> (with first name and type of problem if possible)<\/li>\n\n\n\n<li>A <strong>a brief but human presentation<\/strong> why you do this job, what's important to you<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And above all : <strong>avoid large, compact texts<\/strong>. Keep your paragraphs short, airy and easy to read. Your visitors often read on the phone.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">3. User experience (UX): ensuring that visitors find what they are looking for... effortlessly<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Even if you have good content, if your site is badly organised, you risk losing the visitor in a matter of seconds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are the key points to bear in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A simple menu<\/strong> Home - About - Services - Rates - Contact<\/li>\n\n\n\n<li><strong>An appointment button visible from the first page<\/strong><\/li>\n\n\n\n<li><strong>Pages that load quickly<\/strong>especially on the phone<\/li>\n\n\n\n<li><strong>Up-to-date information<\/strong> (prices, opening times, location, etc.)<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Tip: Ask someone you know to visit your site and make an appointment without help. If he or she hesitates, it's because you need to simplify.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">4. An active site = a visible site<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google values sites that live.<br>This does not mean publishing every day, but publishing <strong>regularly<\/strong>at least <strong>one article per month<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These items must :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Answer a frequently asked question (e.g. \"How can I relieve digestive problems naturally?\")<\/li>\n\n\n\n<li>Use a precise keyword repeated 6 to 8 times depending on the length<\/li>\n\n\n\n<li>At least 800 to 1200 words long<\/li>\n\n\n\n<li>Contain clear paragraphs, sub-headings and concrete examples<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can also reuse these articles in your newsletter or on your social networks.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Tip: Prepare a list of 6 to 12 topics once a year and write one article a month. This creates a habit... and great visibility.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">5. A website isn't \"done once and for all\".<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many therapists think that creating a website is enough. But a good website is <strong>scalable<\/strong>.<br>It grows with your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you add a speciality, change your opening times, or move to a new town or address, please update it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The more lively, clear and well-organised your site is, the more Google will show it... and the more confidence your future patients will have.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You don't need to be a computer expert.<br>But you must understand <strong>the role of your site<\/strong> it must not just \"present\", it must <strong>attract, reassure and convert<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to a good <strong><a href=\"https:\/\/roger-ari.com\/en\/seo-strategies-for-content-creators\/\" data-type=\"post\" data-id=\"10934\">SEO strategy<\/a><\/strong>a <strong>clear content<\/strong> that speaks the truth, and a <strong>fluid navigation<\/strong>transform your website into a <strong>a natural attraction<\/strong>. Even if you only touch it once a month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A good website is like an office that's tidy, easy to access and welcoming. And even if you're not a \"technician\", you can have one that looks like you... and that <strong>brings you customers.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/roger-ari.com\/en\/freelance-webmaster-contact\/\" data-type=\"page\" data-id=\"709\">Do you need any help? Please contact me...<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Comment rendre votre site visible ? Si vous \u00eates th\u00e9rapeute, naturopathe ou praticien du bien-\u00eatre, vous avez peut-\u00eatre un site\u2026 mais peu ou pas de nouveaux clients qui arrivent gr\u00e2ce \u00e0 lui. Vous n\u2019\u00eates pas seul dans ce cas. La bonne nouvelle : ce n\u2019est pas une question de chance, ni d\u2019algorithme myst\u00e9rieux. C\u2019est souvent [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":11588,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,89,139],"tags":[],"class_list":["post-11587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-seo","category-ventes"],"_links":{"self":[{"href":"https:\/\/roger-ari.com\/en\/wp-json\/wp\/v2\/posts\/11587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roger-ari.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/roger-ari.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/roger-ari.com\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/roger-ari.com\/en\/wp-json\/wp\/v2\/comments?post=11587"}],"version-history":[{"count":0,"href":"https:\/\/roger-ari.com\/en\/wp-json\/wp\/v2\/posts\/11587\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/roger-ari.com\/en\/wp-json\/wp\/v2\/media\/11588"}],"wp:attachment":[{"href":"https:\/\/roger-ari.com\/en\/wp-json\/wp\/v2\/media?parent=11587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/roger-ari.com\/en\/wp-json\/wp\/v2\/categories?post=11587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/roger-ari.com\/en\/wp-json\/wp\/v2\/tags?post=11587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}