{"id":20295,"date":"2026-05-18T14:25:49","date_gmt":"2026-05-18T12:25:49","guid":{"rendered":"https:\/\/roger-ari.com\/?post_type=portfolio&p=20295"},"modified":"2026-05-19T08:26:32","modified_gmt":"2026-05-19T06:26:32","slug":"stoi-natural-vanilla-madagascar","status":"publish","type":"portfolio","link":"https:\/\/roger-ari.com\/en\/portfolio\/stoi-natural-vanilla-madagascar\/","title":{"rendered":"STOI - Natural Vanilla Madagascar | Institutional Website"},"content":{"rendered":"

Vanille Naturelle : Corporate website of an agro-export group<\/h2>\n\n\n\n
\"portfolio-stoi\"<\/figure>\n\n\n\n

- The customer<\/strong><\/h3>\n\n\n\n

STOI : Soci\u00e9t\u00e9 Trading de l'Oc\u00e9an Indien<\/a>, is a Malagasy agro-export group founded in 1997. Specialising in Madagascan Bourbon vanilla, the company also grows lychees, hybrid rice, white ingots, cape peas and cloves. It was the first Malagasy company to certify its lychees and Taroka fertiliser as organic, followed by vanilla in 2006.<\/p>\n\n\n\n

- The context<\/strong><\/h3>\n\n\n\n

The group arrived with an existing site that no longer reflected its institutional positioning or the breadth of its catalogue. The new site had to fulfil several parallel functions: position STOI with international buyers, importers, converters and traders, present a wide product range with several grades per category, host a press zone, and articulate relations with the Group's subsidiaries.<\/p>\n\n\n\n

- The approach<\/strong><\/h3>\n\n\n\n

The design was structured around three decisions.<\/p>\n\n\n\n

Architecture first.<\/strong> A B2B corporate website is not the same as an e-commerce site. Professional buyers aren't looking for a one-click deal; they're assessing a supplier's reliability over time. The hierarchy has therefore been designed to ensure that certifications, the company's history and its environmental commitments are legible at the same level as the products, and not relegated to a secondary \u00ababout\u00bb section.<\/p>\n\n\n\n

Then the catalogue.<\/strong> The vanilla range comprises three distinct grades - Premium Black and Gourmet, Red, Short and Cuts - and coexists with five other product families. Rather than flattening everything into a uniform grid, each family is given its own detailed sheet with its specifications, certification and cultivation context. Buyers can find the technical information they are looking for without having to navigate through several levels.<\/p>\n\n\n\n

Finally, bilingualism.<\/strong> The site is delivered in French and English, structured to accommodate other languages without redesign. The language versions are indexed separately by search engines, with no penalties for duplicate content.<\/p>\n\n\n\n

\"stoi<\/a><\/figure>\n\n\n\n
\"stoi<\/a><\/figure>\n\n\n\n

- Making it happen<\/strong><\/h3>\n\n\n\n

The site has been built using a build optimised for display performance in Europe and North America. It comprises around twenty pages, organised into five sections: presentation of the group, values and commitments, certifications, product catalogue, press zone and news.<\/p>\n\n\n\n

The visual identity is based on operational and product photography. No generic illustrations, no decorative motifs. The site lets itself be occupied by what it presents - vanilla, the land, people - in keeping with the Group's sober approach.<\/p>\n\n\n\n

\"Page<\/a><\/figure>\n\n\n\n
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See the vanille-naturelle.com website<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Design of the corporate website for STOI Vanille Naturelle, an agro-export group based in Madagascar.<\/p>","protected":false},"author":30,"featured_media":20296,"template":"","format":"standard","class_list":["post-20295","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/roger-ari.com\/en\/wp-json\/wp\/v2\/portfolio\/20295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roger-ari.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/roger-ari.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/roger-ari.com\/en\/wp-json\/wp\/v2\/users\/30"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/roger-ari.com\/en\/wp-json\/wp\/v2\/media\/20296"}],"wp:attachment":[{"href":"https:\/\/roger-ari.com\/en\/wp-json\/wp\/v2\/media?parent=20295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}