{"id":19734,"date":"2026-03-06T09:48:42","date_gmt":"2026-03-06T08:48:42","guid":{"rendered":"https:\/\/roger-ari.com\/?page_id=19734"},"modified":"2026-03-06T09:53:11","modified_gmt":"2026-03-06T08:53:11","slug":"your-companys-website","status":"publish","type":"page","link":"https:\/\/roger-ari.com\/en\/your-companys-website\/","title":{"rendered":"Creating a website for your SME"},"content":{"rendered":"
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Creating a website for your SME<\/h1>\n\t\t\t\t
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In 2026, not having a website is a bit like not being listed in the phone book in the 90s: your potential customers simply can't find you. Yet many SME managers are still putting off this project, often for lack of time, budget... or because they don't know where to start.<\/span><\/span><\/p>

This guide has been designed with you in mind. No technical jargon, no sales pitch. Just concrete steps to <\/span><\/span>create your SME's website<\/b><\/span><\/span> without finding yourself lost when faced with incomprehensible quotes or technical choices that are beyond your understanding.<\/span><\/span><\/p>

1. Why your SME needs a website in 2026<\/b><\/span><\/h2>

Before we talk technicalities or budget, let's ask ourselves the real question: what is this site going to be used for? A website for SMEs is not a static shop window that you create once and then forget about. It's your best sales tool, available 24\/7.<\/span><\/span><\/p>

In concrete terms, a good website allows you to :<\/b><\/span><\/span><\/p>

  • Being found on Google when a customer searches for your services<\/span><\/span><\/p><\/li>

  • Present your offer clearly and professionally<\/span><\/span><\/p><\/li>

  • Generate contact requests or sales directly online<\/span><\/span><\/p><\/li>

  • Establish your credibility in the face of the competition<\/span><\/span><\/p><\/li>

  • Work even when you're asleep<\/span><\/span><\/p><\/li><\/ul>

    A recent study shows that more than 80 % of consumers carry out an online search before contacting a local business. If you're not visible, you're leaving the field wide open to your competitors.<\/i><\/span><\/span><\/span><\/p>

    2. Define your objectives before taking the plunge<\/b><\/span><\/h2>

    The first mistake most SMEs make is to start with form before substance. Before choosing a colour or a template, you need to answer these questions:<\/span><\/span><\/p>

    • What is the site's main objective (generating leads, selling online, providing information, etc.)?<\/span><\/span><\/p><\/li>

    • Who is my target customer (individuals, professionals, geographical area, etc.)?<\/span><\/span><\/p><\/li>

    • What actions do I want visitors to take once they're on the site?<\/span><\/span><\/p><\/li>

    • What budget can I spend on design and maintenance?<\/span><\/span><\/p><\/li><\/ul>

      These answers will guide all your decisions afterwards: the structure of the site, the content to be written, and the type of service provider to choose.<\/span><\/span><\/p>

      3. Choosing the right type of website for your business<\/b><\/span><\/h2>

      Not all websites are the same. The right choice depends on your business and your objectives:<\/span><\/span><\/p>

      The showcase site<\/b><\/span><\/h3>

      This is the most common type for service SMEs. It presents your company, your services and your contact details. Simple, effective and affordable. Ideal for a craftsman, a consultancy or a local service provider.<\/span><\/span><\/p>

      The e-commerce site<\/b><\/span><\/h3>

      If you sell products, an e-commerce site is essential. It requires more preparation (stock management, payments, logistics) but opens up your sales to a much wider customer base.<\/span><\/span><\/p>

      The made-to-measure site<\/b><\/span><\/h3>

      For specific needs: advanced forms, customer area, online booking, etc. Custom development offers total freedom but requires a competent service provider.<\/span><\/span><\/p>

      4. WordPress, Wix or custom development?<\/b><\/span><\/h2>

      This is often the question that gets in the way. Here's an objective summary to help you choose:<\/span><\/span><\/p>

      • Wix \/ Squarespace: easy to set up yourself, but limited for advanced SEO and not very flexible in the long term.<\/span><\/span><\/p><\/li>

      • WordPress: the benchmark solution for SMEs. Flexible, feature-rich, excellent for SEO. Requires a minimum of know-how or a service provider.<\/span><\/span><\/p><\/li>

      • Custom development: the most powerful solution, but also the most expensive. Best reserved for really specific needs.<\/span><\/span><\/p><\/li><\/ul>

        For the vast majority of SMEs, <\/span><\/span>WordPress remains the best compromise<\/b><\/span><\/span> between performance, budget and scalability.<\/span><\/span><\/p>

        5. How much will it cost to create a website for SMEs in 2026?<\/b><\/span><\/h2>

        That's the question on everyone's lips - and with good reason. Rates vary enormously depending on the type of service provider:<\/span><\/span><\/p>