Roger Ari - About us
About me
Roger ARI
With a background in business and marketing, I quickly realized that every product, including digital ones, is ultimately intended for users or consumers. This client-focused vision is the foundation of all my projects.
Since 2014, I’ve been supporting my clients in bringing their digital projects to life. Today, I offer my expertise through comprehensive and accessible services and online training, designed to provide you with concrete solutions and truly useful skills.
Who am I?
I’m 37 years old (yes, I know, I don’t look it 😉), married and father to a little girl.
Alongside my family life, I’m passionate about the intersection of design, human psychology, and sociology. This curiosity drives me to explore these fields in depth. My focus is on how digital tools and techniques are revolutionizing individual behaviors. I constantly analyze how these shifts are redefining marketing strategies, business models, and transforming companies. Every day, I’m fascinated by the evolution of digital technologies and their essential role in reshaping human interactions and economic structures.
And speaking of transformation and evolution, my daughter Ava is the perfect example. Every day, I watch her explore the world with curiosity, reminding me how precious innocence and simplicity are in a constantly changing world.
Working remotely
I’m originally from Madagascar, an island I see as both my anchor and my source of inspiration. Although I regularly travel around the Indian Ocean, I spend most of my time in Madagascar, where I live and work as a freelancer.
A native French speaker and deeply francophile, I’ve always had a strong connection with the culture and professional standards of the French-speaking world. This sensitivity allows me to understand your expectations, adopt the right tone in our communication, and deliver work that meets your standards, both in substance and in form.
I also speak English if you're an English speaker.
Geographical distance is no obstacle — in fact, it encourages me to be even more rigorous in follow-up, communication, and transparency. You always know the status of your project, receive clear reports, and can easily reach me 7 days a week.
Skills
WordPress is a flexible and powerful content management system used to create and manage websites.
Elementor is an intuitive WordPress page builder that makes it easy to create attractive layouts.
Figma is a cloud-based collaborative design tool, ideal for creating user interfaces, mockups, and interactive prototypes.
RankMath is an advanced WordPress plugin for search engine optimization (SEO) that helps optimize websites for better visibility.
Mautic is an open-source marketing automation platform that enables the management of marketing campaigns, emails, and leads.
WooCommerce is an eCommerce extension for WordPress, allowing you to efficiently create and manage customized online stores.
Adobe Illustrator and Photoshop are professional graphic design software tools used for vector design and image editing, respectively.
Cloudflare is a content delivery network (CDN) and web security service that enhances website performance and security.
SEO (Search Engine Optimization) is a set of techniques aimed at optimizing a website to improve its ranking in search engine results.